The Helmsley Building at 230 Park Avenue is now lit every night with an energy efficient, color changing, computer-controlled LED light system. The new lighting system is highly programmable. The LED lights are on the entire northern face and the crown of the building. In an effort to reinvent the building, the lighting exterior can, and will, go from tame to wild depending on the season.
The new lighting makes the building stand out and visible from 40 blocks away. It also sends an important message that if older, historic and iconic buildings can take drastic measures to become environmentally friendly, there's no reason why every other building can't do the same.
In 2010, after a more than $100 million renovation, 230 Park became the first pre-war office building in New York to earn Gold Leed status, an internationally recognized designation for being an environmentally friendly building.