NBC's Studio 1A has become a popular tourist destination in Rockefeller Center. It is home to the TODAY SHOW, the highest rated TV morning news and talk show in America. The show has become an "institution," and beginning September 10, a fourth hour will be added. Above is a photo taken last September 5th showing anchors MEREDITH VIEIRA and MATT LAUER and weatherman AL ROKER outside the studio. Not in the photo is news anchor ANN CURRY. The show airs weekday mornings on the NBC television network. The Today Show was created by Pat Weaver, the father of actress Sigourney Weaver. The show premiered on January 14, 1952. It was the first of its genre, spawning similar morning news and entertainment television programs across the country and around the world. The show is also the third-longest running American television series, behind NBC's Meet The Press. The show broadcasts from Studio 1A just across the street from NBC headquarters at the GE Building. The studio is located right next to the street and many times the hosts do the weather, concerts or other show segments from outside. Tourists usually bring signs or posters when they visit the fenced area outside the studio for a chance to be on television or just to enjoy the free mini concert during the summer.