The Museum of Sex, or MoSex is a museum on Fifth Avenue that is dedicated to the "history, evolution and cultural significance of human sexuality." Founded by Daniel Gluck, the museum is committed to opening discourse and exchange, and to bringing to the public the best in current scholarship. It opened on October 5, 2002. Current exhibitions include "Sex Lives of Animals," "Rubbers," and "Action - Sex and the Moving Image." The window photograph shows a section of the brand-new storefront that features one-of-a-kind signature products and also those exclusively distributed through the museum. The store spotlights on local and international artists. The museum is located at 233 Fifth Avenue at 27th Street.