Friday, November 30, 2012

(Belvedere)RED Night Lights, an Interactive Art Experience and Outdoor Nightclub at Gansevoort Plaza to Support World AIDS Day

Last night, Belevedere Vodka transformed the Meatpacking District's Gansevoort Plaza into an interactive art experience and outdoor nightclub in support of (RED) and World AIDS Day. The event featured a live, spectacular light show that illuminated the area in red, 20 foot white neon trees and a one-night-only DJ performance from electrofunk DJ duo Chromeo.

BELVEDERE (RED) Night Lights, was set up by Belvedere Vodka to help raise awareness around the beginning of the end of AIDS – meaning the virtual elimination of the HIV virus from mothers to their babies and the first AIDS-free generation born by 2015. During the event a 250 liter (BELVEDERE)RED bottle whose red metallic design was also unveiled. Belvedere’s iconic white trees will remain lit in Gansevoort Square until 1st December 2012 (World AIDS Day).

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