This is one of the murals for the recent Red Bull Music Academy NYC 2013. The mural is on an apartment building on Lafayette Street in SoHo. The Red Bull Music Academy was a five-week series of concerts, lectures, art installations and workshops that is one of the biggest musical happenings in New York, as well as perhaps the most elaborate example of the reach of corporate brands into popular culture. The academy is a combination citywide festival and private musical summer camp. It has been held in different international cities almost every year since 1998, when it began in Berlin. The events in New York City this year were underwritten by Red Bull.