The NFL recently opened a pop-up store in New York City to celebrate the launch of its new apparel partnerships and the 2012 NFL Draft. The NFL SHOP AT DRAFT is located at 1095 Avenue of the Americas at 41st and 42nd Streets. The shop is open through April 30 from 11 am – 8 pm, seven days a week.
The first-ever pop-up shop in Manhattan carries merchandise from NFL licensees, including Nike, New Era, Under Armour, GIII, VF and Wilson. The NFL Shop at Draft is the first place fans may see all 32 NFL teams’ New Era Draft Caps as well as all 32 new Nike jerseys. In addition, fans will have their choice of limited-time-only, unique product exclusive to the NFL Shop at Draft, such as Draft Day Gnomes by Forever Collectables, rhinestone NFL tees from Cuce Apparel and VF 2012 NFL Draft tees.
The NFL Shop at Draft will be ever-changing, with new merchandise and rotating elements on display throughout the month. The Vince Lombardi Trophy is currently on display through April 14 and the championship rings from Super Bowl games I – XLV will be on display April 8 - 14. Beginning April 19, fans may purchase commemorative Wilson game footballs and have customized on-site, including the first-ever team specific footballs. This will be the first time Wilson will manufacture game footballs in Manhattan.