Sunday, April 29, 2012

Central Park West by Bond No. 9

Bond No. 9 is a perfume company that launches a fragrance collection as an homage to New York City. The name of the fragrance collection is derived from the address of its headquarters boutique at 9 Bond Street in NoHo. The latest collection is called Central Park West, inspired by the fabled thoroughfare that runs the entire two-and-a-half mile length of our greatest urban grassland. The fragrance, has been designed to have the grandeur of the street itself. It starts off with a springtime wakeup call:Narcissus mingled with tangy ylang ylang and a pinch of piquant pepper.Then comes a beckoning white-petal mélange—orris, jasmine, and linden—surrounding their centerpiece, majestic gardenia. Sustaining and enriching this bouquet is an enduring base of white oak and vetiver, combined with the animal whiff of musk. The Central Park West bottle has a classic but oversize houndstooth check pattern. Wound around the neck is a gift—a detachable, double-row bracelet of pink beads with a big pink floral blossom. The blossoms are recapitulated in the springy store window artwork and on the exterior of the car parked in front of the store's branch in the Meatpacking District at 863 Washington Street.

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