Diana Nyad Attempts 48-Hour Swim for Hurricane Sandy Relief in a Pool Set Up in Herald Square

Diana Nyad, the 64-year-old Native New Yorker who swam from Cuba to Florida without a shark cage is attempting to swim in a pool set up in  midtown Manhattan for 48 straight hours to benefit victims of Superstorm Sandy. Yesterday, she dove into the 40-yard pool set up in Herald Square in front of Macy's and began doing laps shortly before 9 AM. Her goal is to raise money for people still struggling a year after Sandy. Last month, she became the first person to have swum from Havana to Key West, Florida without a shark cage. Contributions are being accepted by the disaster relief agency AmeriCares Foundation, which will distribute the funds to the victims of Hurricane Sandy.

2013 Macy's Herald Square New York Flower Show

The Macy's Flower Show opened today at Herald Square. This year's show takes on South Asian theme showcasing the brilliant colors, aroma and textures of flowers in "The Painted Garden." A multicolored, 10-foot tall painted elephant beautifully festooned in brilliant hues and planted with thousands of dazzling live flowers is the centerpiece of the floral presentation. The flower show, which is free to the public runs through Sunday, April 7.

Minerva And Bell Ringers At Herald Square

The centerpiece of Herald Square is a monument to James Gordon Bennett who founded the New York Herald, and to his son. The monument houses the bronze figures of Minerva, goddess of wisdom and invention, and two bell-ringing blacksmiths. These bronze figures, as well as the clock on top were installed on the monument in 1940. The bronze figures were created by Antonin Jean Carles. The New York Herald, one of the world's great newspapers, was best known for its sensational coverage of scandal and crime.

Desigual Store Herald Square

This is the colorful Desigual Store at Herald Square, located at 958 Avenue of the Americas at 35th Street in midtown Manhattan. The Barcelona-based clothier is known for geometric shapes and squiggly lines, taking the brightly colored designs of the Spanish brand Custo Barcelona and adding embellishments, wild patchwork prints, and layers of neon.