"If You See Something, Say Something"

Two years ago, the Department of Homeland Security launched a national "If You See Something, Say Something" public awareness campaign to raise public awareness of indicators of terrorism and violent crime, and to emphasize the importance of reporting suspicious activity to the proper state and local law enforcement authorities. The campaign was originally used by New York's Metropolitan Transportation Authority (MTA), which has licensed the use of the slogan to DHS for anti-terrorism and anti-crime efforts. In New York City, the slogan is found in subway cars, as well as in subway station steps as depicted in the iPhone photo above.