Sunday, November 30, 2008

The SHARP Aquos Experience: LCD TV Christmas Tree in GRAND CENTRAL

SHARP displays a giant Christmas tree that is covered with AQUOS LCD TVs in GRAND CENTRAL TERMINAL near Vanderbilt Hall. The tree has 43 TVs starting from very large 52″ units and progressively getting smaller as you go up with 19″ units at the top. All of the 43 AQUOS LCD TVs are connected and show a coordinated video show: waterfall, snowfall, flowers, etc. The video show was a creation of TSUYOSHI TAKASHIRO, a Japanese video artist. This display is SHARP’s way of making people aware of THE HOPE PROGRAM, a non-profit organization that provides job training and career counseling to those who are less fortunate and help them to get out of poverty. People can sign up at LCD kiosks nearby for a chance to win one of the AQUOS LCD TVs on the Christmas tree. One registration equals one dollar to The Hope Program’s Green Collar Project, which trains people to work in environmental jobs such as solar panel installation. Sharp will donate a minimum of US$50,000 and up to $100,000. This year, SHARP sponsors the Grand Central Kaleidoscope Light Show which will debut on December 1.
I made these images without a tripod yesterday near the Oyster Bar below the passageway where the Tree is installed. Tripod photography is not permitted inside Grand Central without a permit.


Anonymous said...

Oh the irony...a tree to benefit green workers while using a ton of electricity. Someone should have thought this through just a bit better.

Noel Y. C. said...

I totally agree.

Anonymous said...

Very revealing of the times we live; not endearing, pleasing or impressive. Simply tacky and in poor taste. I'd rather see a tree made with empty soda cans, that good.

Anonymous said...

Wowww ! this tree is looking awesome.
Nobody can tell this Christmas tree that is covered with AQUOS LCD TVs to only see the image.