Making Waves: Hollister's Second Manhattan Store Opens on Fifth Avenue

video from walkingapple

Hollister opened its second Manhattan store on Fifth Avenue recently. In keeping with the SoCal lifestyle theme, the store's facade features a live video projection of the waves in Huntington Beach, California. The new space has 15,000 square feet, with two floors, a double-height glass storefront, 28-foot ceilings, and of course, shirtless "surfer dudes" and "Betty" store greeters. Hollister Co (HCO or Hollister) is an American lifestyle brand by Abercrombie and Fitch Co. The concept was originally designed to attract consumers aged 14-18 through its Southern California-inspired image and casual wear. The new store is located at 668 Fifth Avenue near 53rd Street.