Tuesday, February 16, 2010

Safer Sex and the City: NYC Condom Package Art

NEW YORK, WE'VE GOT YOU COVERED! NEW YORK'S HOTTEST NEW WRAPPER. These appeared on print ads for the New York City Condom when it was launched on February 14, 2007. The free NYC condom distribution program was initiated throughout the city to fight HIV and AIDS. Funded by New York City's Department of Health and Mental Hygiene, the NYC Condom is the first municipally branded condom in the country. The city-wide media campaign in the form of subway ads, radio spots, launch parties and street teams distributing NYC condoms throughout the city, was very successful. The condoms photographed above (original and current designs) were obtained from the Kenneth Cole store at Grand Central Terminal.
This year, the NYC condom is getting a new design through the NYC Condom Package Design Contest. Creative New Yorkers submittted designs and the people of New York will get to pick their favorite design for the new, special edition NYC condom package. To vote online, visit the NYC Condom Package Design Contest website. Online voting ends on February 28.
Shown below are images of the finalists (submitted by Luis Acosta, Yujin Lee, Virgil Alderson, Gene Lambert and Russell Greenberg) as they appear on the official website:

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