Sunday, August 10, 2008
OLYMPICS INSPIRED WINDRUNNER JACKETS at NIKETOWN on 57th Street
On display at NIKETOWN on 57th Street between 5th Avenue and Madison Avenue are country split windrunner jackets in country-specific patterns. The idea is to allow for the ultimate remix, splitting the jacket and re-combining colors and elements of a country's flag with another to create one's own mash-up culture style.
Niketown has been described as a fusion of fashion and sports arena, Nike's "motivational retail environment" and a large sports-gear emporium. Inspirational quotes in the floor, computer-driven foot sizers, and a heart-pumping movie shown on an enormous screen in the entry atrium make it hard to leave without something in the latest wick-away fabric or footwear design. Niketown is attractive, with five floors of shoes and athletic wear displayed in Lucite and polished-metal surroundings. "Museum" cases display Sneakers of the Rich and Famous, and you're assailed by images of celebrity pitchmen and women.