ABERCROMBIE and FITCH Flagship Store Fifth Avenue Store Greeters: Undressed for Success

Bare-chestedness should be the antithesis of clothing. At Abercrombie and Fitch, it is part of the marketing strategy. And it seems to work. At the firm’s always crowded (and loud like a nightclub) flagship store on Fifth Avenue, I took photos of some of the scantily clad models or greeters (I really don’t know what to call them) who pace under moody low lights at the entrance. Half-naked or donning a coat, depending on the weather, they flash their nice smile or pout and pose for photographs. A and F is probably one of the most controversial clothing firm in the country. The chain's once legendary and sexually-charged quarterly magazine A and F had to be dropped when several US states claimed it was glorifying soft pornography through famed photographer Bruce Weber's images of naked young men and women. The company was once boycotted by Asian-Americans when it introduced T-shirts caricaturing ethnic groups. One depicts smiling figures in conical hats, and featured the slogan "Wong Brothers Laundry Service - Two Wongs Can Make It White." At one time, concerned citizens protested against a line of thong underwear sold for girls in pre-teen sizes and including phrases like "Eye Candy." Through all of this controversy, A&F continues to become a success.