The Department of Transportation has launched a LOOK! safety campaign to remind New Yorkers to walk, drive and bike safely. LOOK! pavement markings have been placed in the crosswalk stripes of dangerous intersections across NYC. The "LOOK" pavement marking features little eyeballs within the O's gazing in the direction of oncoming traffic. It was designed by Pentagram. 'LOOK!' is a message to all New Yorkers that safety is in the eye of the beholder and everyone needs to keep an eye out for each other on our streets."