Wednesday, September 24, 2008


I took this photo of a portion of the new 8,500-square-foot (790 square meters) shoe department of the quintessential Saks Fifth Avenue's flagship store. The new designer shoe floor (8th floor) is so big it has its own zip code. Customers can send mail to 10022-SHOE. The space will hold a place in marketing history as the first floor to brand its location as a literal shopping destination. The newly designed floor, with 150% more shoes, offers customers luxury amenities–including a VIP room for private shopping complete with spacious seating, refreshments and an adjacent fitting room. Also available: an expert shoe repair and refurbishing service, instant inventory checks on state-of-the-art computer terminals, two charming cafés and direct access to 10022-SHOE via an express elevator. 10022-SHOE also features 50% more selling space, clear sightlines and a truly dazzling centerpiece: a 70-foot-long curving wall of enchanting hand-blown Murano glass bubbles. At the floor’s perimeter, tall, undulating walls will create a flow of brands, designed to encourage browsing and ensure flexibility for Saks as collections expand.
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, expertly edited assortments and exemplary customer service. Today, Saks operates 54 full-line stores in 25 states, two in the Middle East in Dubai and Riyadh, 50 Saks Fifth Avenue Off 5TH stores and

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