Saturday, August 25, 2007

NYC hearts MAC

This is a night time capture of the new Apple Store on Fifth Avenue in the city that never sleeps. The underground store features a distinctive 32-foot glass cube entrance which sits atop the public plaza in front of the General Motors building across from the Plaza Hotel and Bergdorf Goodman on 767 Fifth Avenue between 58th and 59th Streets, just steps away from the entrance to Central Park. All that is visible of the store from the street is its glass cube entrance. The cube contains no structural steel and instead relies on a system of glass beams and stainless-steel fittings. The design received a Business Week/Architectural Record Award in 2006.The glass cube provides wall-to-wall natural sunlight to the 10,000-square-foot store. The glass staircase spirals down the center of the cube onto the floor of the store. The building was innovatively designed by the architectural firm Bohlin Cywinski Jackson. The store is the first and only Apple store that is open 24 hours a day, seven days a week, 365 days a year. There are friendly and trained staff members who are available 24 hours a day to provide free face-to-face customer support on the store floor and along the combined 45-foot "Genius Bar," "iPod Bar" and "The Studio." Just like the Apple store in SOHO, the Fifth Avenue store offers free workshops and events on topics ranging from getting started to using the iPod, iPhone, iTunes, and iPhoto. Below is a video tour of the Fifth Avenue and SOHO stores in NYC, from "thecreativeone."

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