Last night, Belevedere Vodka transformed the Meatpacking District's Gansevoort Plaza into an interactive art experience and outdoor nightclub in support of (RED) and World AIDS Day. The event featured a live, spectacular light show that illuminated the area in red, 20 foot white neon trees and a one-night-only DJ performance from electrofunk DJ duo Chromeo.
BELVEDERE (RED) Night Lights, was set up by Belvedere Vodka to help raise awareness around the beginning of the end of AIDS – meaning the virtual elimination of the HIV virus from mothers to their babies and the first AIDS-free generation born by 2015. During the event a 250 liter (BELVEDERE)RED bottle whose red metallic design was also unveiled. Belvedere’s iconic white trees will remain lit in Gansevoort Square until 1st December 2012 (World AIDS Day).
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