NCAA March Madness in Grand Central's Vanderbilt Hall

Turner and CBS Sports launched a multimedia, marketing campaign to get everybody ready" for the NCAA men's basketball tournament. The "Brackets Everywhere" campaign includes "TV, digital out-of-home billboards with live score updates, print ads in major publications, radio spots, and programming guide messaging. The TV ads will include "cameos from recognizable faces" like TBS' Conan O'Brien, actors Jonah Hill and Channing Tatum, comedian Kevin Hart, musician Big Boi and various CNN anchors, among others. The spots will run across TBS, CBS, TNT and TruTV -- the four networks that televise the tournament -- as well as CNN, HLN, Airport Network, CBS Outernet Partners and across Turner Digital outlets. AD AGE’s Jeanine Poggi noted the campaign is “centered on a fashion designer who decides the bracket design is the next big trend, ensuing a nationwide bracket craze.” Photos from the campaign at Grand Central's Vanderbilt Hall were taken earlier today.